Advertising, Marketing Spend to Reach $412.4B in ’08; Shift to Company Sites
Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by...
View ArticleTop 10 Community-based Organization Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Internet-Advertising Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCEO Confidence Low but Holds Steady
The Conference Board Measure of CEO Confidence, which had declined in the first quarter of 2008, inched up to 39 in the second quarter, up slightly from 38 in the first quarter (a reading of more than...
View ArticleMedia, Information, Marketing Services M&A Deal Value Down Sharply in ’08
Merger and acquisitions deal value in the first half of 2008 for media, information, marketing services and related technologies was down significantly, though the number of transactions was up...
View ArticleGoogle Approaches 70% Share of US Searches – Up 8% YOY
Google accounted for nearly 7 in 10 US searches conducted in the four weeks ended June 28, 2008 (and nearly 9 in 10 searches in the UK and Australia), Hitwise announced; Yahoo Search, MSN Search and...
View Article‘Integrated Marketing Media Mix’ Study: More Digital with Mainstay Traditional
As marketers integrate their media campaigns, they are adding email and other digital media in ever-increasing numbers – though offline media remain vital to integrated campaigns, according to “the...
View ArticleTop 10 Portal Frontpages – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article80% of iPhone Users in the UK, France, Germany Browse the Mobile Web
iPhone users in the EU3 surpass all others in mobile media usage: More than 80% of them in France, Germany and the UK using it to browse news and information on the mobile web, compared with 32% of...
View ArticleUS Consumers Amass Higher Volume & Value of Digital Content
US consumers store an average of 907 songs, 924 photos, 25 movies and seven games on their ever-growing array of digital devices, according to (PDF) a recent study by KRC Research and Hitachi Global...
View ArticleCollege Students Setting Records in Spending, Civic Engagement, Digital...
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year – up 20% from ’07, according to Alloy Media + Marketing’s...
View ArticleCommunications Spending to Grow – Despite Economy & Traditional Ad Declines
Total US communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative-media sectors offset the downward pressure of declining...
View ArticleTop 10 Real Estate Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMobile Users Would Watch Ads to Get Free Content
Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising‘s Adlndex for Mobile research, conducted by Dynamic...
View ArticleGlobal Sports Equipment, Apparel and Footwear Market Nearly $280B
Worldwide sales of sports equipment, apparel, and footwear increased a healthy 4% to $278.4 billion (185.6 billion euros) in 2007, even as the US share of the market decreased from 40% to 36%,...
View ArticleNumber of ‘Cyberchondriacs’– Online Health Info Seekers – Levels off
Some 150 million people have gone online to obtain healthcare information – 66% of all adults, and 81% of those who are online – but that 2008 number is down from 2007′s 160 million, according to an...
View ArticleWomen Happy Overall, Want More Help at Home and Better Sex
Nearly all US women (94%) are satisfied with their lives and ability to balance multiple roles and responsibilities, but only half of married/partnered women are satisfied with their sex lives and the...
View ArticleTop 10 Automotive-Classifieds Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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